Industry Intelligence
Fitness Market Intelligence
The fitness industry has evolved from traditional gyms to a diverse landscape of boutique studios, recovery centers, and hybrid digital-physical models. Location selection is critical - you need the right density of health-conscious consumers, acceptable drive times, and a competitive landscape that leaves room for your concept..
Industry Overview
$96 billion
US Market Size
7.2% annually
Growth Rate
4
Key Metrics Tracked
3
Report Add-Ons
The fitness industry has evolved from traditional gyms to a diverse landscape of boutique studios, recovery centers, and hybrid digital-physical models. Location selection is critical - you need the right density of health-conscious consumers, acceptable drive times, and a competitive landscape that leaves room for your concept.
How Area Recon Helps the Fitness Industry
Map existing gym and studio locations to find underserved fitness deserts
Analyze local demographics for health-consciousness indicators
Evaluate competitor pricing tiers and class offerings in your target area
Understand commute patterns to optimize for before-work and after-work traffic
Identify residential growth areas where new fitness demand is emerging
Key Metrics We Track
Gym memberships per capita
Average membership price
Drive-time radius coverage
Population health index
Recommended Report Add-Ons for Fitness
Competitive Intelligence
Enhance your fitness market report with specialized competitive intelligence data and insights.
Demographics & Economics
Enhance your fitness market report with specialized demographics & economics data and insights.
Gap Analysis
Enhance your fitness market report with specialized gap analysis data and insights.
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